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Research papers
Innovation in cruise ship entertainment
This paper describes the process of qualitative research developed for Costa Crociere in order to help the company renew its evening entertainment services on board a cruise liner operating in the Mediterranean, and to bring them in line with...
Catalogue: Leisure 2006
Authors: Marco Ottaviani, Emiliano Romano
Company: KANTAR TNS Malaysia
October 8, 2006
Research papers
Transforming leisure with ethnography
To offer satisfying experiences, the leisure industry must understand how consumers have adopted a complex, multifaceted and integrated approach to leisure. Profound cultural and values shifts have lead consumers to build uplifting and transformative...
Catalogue: Leisure 2006
Authors: Caroline Gibbons-Barry, Karen Hofman, Scott Moshier
October 8, 2006
Research papers
Building a hotel brand: How a business class hotel discovered its brand
Grupo Posadas discovered a disconnect between its high-performing Fiesta Inn brand and that brand's core customer, the business traveler. A variety of research methodologies were used to re-build Fiesta Inn around a Brand DNA to meet the needs of...
Catalogue: Leisure 2006
Author: Zachary Conen
October 8, 2006
Research papers
Dynamic segmentation in the travel industry
Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their individual product conceptualization is incompatible with the product-centred language the...
Catalogue: Leisure 2006
Authors: Markus Orth, Florian Bauer
Company: IRIS Network
October 8, 2006
Research papers
Media consumption and consumer purchasing
The focus of this paper is to extend the BIGresearch Media Consumption model, connecting three key components: experiential time, simultaneous media usage and media influence on purchase decision.The outcome is a media planning model demonstrating...
Catalogue: Worldwide Multi Media Measurement 2006
Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block
June 4, 2006
Research papers
Welcome to Scotland
A dual-pronged approach of qualitative and quantitative international research allowed VisitScotland to revolutionise brand positioning and consumer communications, leading to massive increased interest in Scotland as a 'must visit' destination.A...
Catalogue: Qualitative 2005
Authors: Jacqui Souter, Anna Lilleengen
Company: Nunwood
November 13, 2005
Research papers
Faster, cheaper, better
Best Western is the worldâs largest hotel brand with over 4,000 affiliated hotels worldwide. Quality assurance is of prime importance in order to build and maintain brand equity. To be able to manage quality one must measure it. The paper...
Catalogue: ESOMAR Net Effects 2001
Authors: Jonas Nordén, Jörgen Johansson
February 11, 2001
Research papers
Decisive factors for the choice of holiday destinations
The knowledge of the decision-making factors and their significance in the selection of the holiday destination gives the German and foreign vacation regions the possibility of tailoring their offers towards the desires and needs of their vacationer...
Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Rainer Wohlmann
June 15, 1998
Research papers
